DuPont Analysis

DuPont Analysis

The DuPont analysis (otherwise called DuPont character or DuPont model) is a system for breaking down essential performance promoted by DuPont Corporation. DuPont analysis is a helpful procedure used to break down the various drivers of return of equity (ROE). The decomposition of ROE allows investors to focus on the vital metrics of monetary execution exclusively to recognize strengths and weaknesses.

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Components of the DuPont Analysis: 

This analysis has 3 parts to consider:

  1. Profit margin: This is a basic profitability ratio. This is determined by separating the net profit by total revenue. This looks like the profit generated subsequent to deducting all costs. The essential factor stays to keep up solid overall revenues and derives ways to keep it by diminishing costs, expanding costs, etc. which impact ROE.

For example- company A has annual net profits of Rs. 1000 and an annual turnover of Rs. 10000. Hence the net profit margin is calculated as

Net Profit Margin= net profit/total revenue= 1000/10000= 10%.

  1. Total asset turnover: this ratio portrays the effectiveness of the organization in utilizing its assets. This is determined by dividing revenues by avg. assets. this ratio differs across businesses however is valuable in looking at firms in a similar industry. If the company’s assets turnover expands, this decidedly impacts the ROE of the organization.

For example- company X has an income of Rs 1000 and avg. assets of Rs. 100. Therefore the turnover is

Asset turnover= revenues/avg. assets= 1000/100= 10.

  1. Financial leverage: This alludes to the debt used to finance the assets. The organization should find some kind of balance in the use of debt. The debt should be utilized to back the activities and development of the organization. Anyway, the use of excess leverage to push up the ROE can end up being the negative well-being of the organization.

For example- company A has avg. assets of Rs 1000 and equity of Rs 400. Hence the leverage is

Financial leverage= avg. assets/ avg. equity= 1000/400= 2.5.


In basic ROE, we calculate:

ROE = Net Income/ Total Equity

In any case, while evaluating DuPont ROE, we incorporate a couple of more factors and it is as follows,

DuPont ROE = (Net Income/ Sales) * (Net Sales/ Total Assets) * (Total Assets/Total Equity)


Profit margin * total asset turnover * equity multiplier

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A DuPont analysis is utilized to assess the segment portions of a company’s ROE. This permits an investor to figure out the financial activities that make the most adjustments to the ROE. An investor can utilize this to compare the operational efficiency of two organizations. Managers can use the DuPont analysis to identify strengths and weaknesses.

Bottom line

Basic computation of ROE is simple and tells quite a bit, however it does not give the entire picture. In the event that the ROE of the company is lower than its peers. Its components show where is the company behind. DuPont analysis helps essentially expand comprehension of ROE.

Author – Priyanshu Ahuja

About the author – I’m a first-year student from City Premier College, Nagpur, pursuing BBA. My interest includes financial markets and the investment domain.

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